Adam StJohn Lawrence
Design is the magic of the ‘Front stage’


Adam is the cofounder of WorkPlayExperience, a company which helps organisations worldwide change how their staff, partners and customers work together to discover and create value. His background ranges from psychology, marketing, and product innovation to professional theater and stand-up comedy. Adam is fascinated by human interaction; so at WPX he focusses on the “front stage” of services, and how groups of people from different backgrounds can work together effectively while having a great time. He has developed and adapted several theatrical tools and lenses and introduced them to the world of service design and facilitation.

Adam is a co-author of This is Service Design Doing, the new handbook of practical design thinking which will be published by O’Reilly this November.

In 2010, Adam co-initiated the award winning Global Service Jam–which was soon followed by the Global Sustainability Jam and the Global GovJam–and has been a leading figure in establishing the global community of practice and sharing around the Jams. He also teaches and gives keynotes on service design and human centered innovation all over the world and is Adjunct Professor for Service Design Thinking at the world-leading IE Business School in Madrid.
Adam lives in southern Germany, enjoys nature and medieval re-creation, and rides a classic Japanese motorcycle.