Think wrong to design a better world
ABOUT JOHN BIELENBERG
“Design without empathy is not design”
John has won more than 250 design awards in his career, including the 2013 AIGA Gold Medal for leadership in the design for good movement. He became an AIGA Fellow in 2008. The San Francisco Museum of Modern Art has acquired six of his design projects, and staged a solo exhibition of his work in 2000. In 2009, John was awarded the Washington University Skandalaris Award for Design Entrepreneurship and went on to receive an honorary doctorate degree from Maryland Institute College of Art. He was also awarded the 2011 NASAD Citation for outstanding work and overall impact in the fields of art and design, as an author, educator, social activist, and designer. He currently teaches at the California College of the Arts in San Francisco where he runs a Think Wrong program called Secret Project.
The way we solve problems is broken—we’re trapped by techniques and assumptions of a prior era.
Today challenges emerge at an ever-accelerating rate, and we struggle to find the imaginative answers we crave. When we do, biology and culture conspire to obstruct our progress. Think Wrong: How to Conquer the Status Quo and Do Work That Matters teaches you how to use Future’s radical problem-solving system to reliably produce surprising, ingenious, and seemingly magical answers to your most wicked questions. This book provides you with new language, frameworks, and tools to conquer the status quo and drive change.
In 2003, John created Project M, an immersive program designed to inspire and educate young designers, writers, photographers, and filmmakers by proving that their work—especially their wrongest thinking—can have significant impact on communities. Project M has developed projects in Alabama, Baltimore, Connecticut, Costa Rica, Detroit, Germany, Ghana, Iceland, Kansas, Maine, Minneapolis, New Orleans and Oklahoma.
John co-founded Future Partners, a Silicon Valley Innovation firm, in 2012 to teach Think Wrong Practices to individuals, teams, and organizations around the world.