Through Different Eyes




“Through Different Eyes. We live in the same world, but not in the same reality.”

We’ve chosen the theme “Through Different Eyes” focusing on the importance of empathy and how we experience reality in different ways. This is a very topical theme, connecting to the discussion on our polarizing societies, and it also allows us to explore empathy, a key quality of the Design Thinking mindset. We have invited an amazing group of people, our members of the cast, to help us look for the boundaries of empathy and how they overcame them.

Aside from the main theme, this year we will be diving deeper in an additional aspect which will be ‘Culture Clashes.’ We would like to invite our participants to carefully reflect on this throughout these two days.

The exciting new format of the conference, inspired by theatre, will help both speakers and audiences be engaged and surprised. In the true spirit of design thinking we will question everything, so prepare to be challenged.

Please note that we will be allowing a minimum number of participants to next year’s Design Thinking Conference and we are ensuring to take all necessary precautions to protect the safety of the participants as well as our team members. Aside from this, we are carefully monitoring the current situation and surrounding developments on a day-to-day basis.


We believe that new approaches are emerging because our world needs new solutions to solve the problems we are facing. Design Thinking, and other human centric approaches, is emerging as a result. It is a symptom, not an end.

The mission of the Design Thinking Conference is to keep the conversation on Design Thinking moving forward and push the boundaries as far as we possibly can.

Design Thinking Conference is powered by the DesignThinkers Academy Amsterdam. DesignThinkers Academy is one of the leading design driven innovation agencies helping organizations around the world making the transition from being strictly product orientated and sales driven, towards being service oriented and human centered.