Frans Joziasse: What’s the real power of design thinking?


Frans Joziasse is a trained designer from Delft University. Does that automatically mean he is a design thinker?

Well, with his company PARK he guides design leaders from companies like LEGO, Unilever, BMW, GSK and HP in the area of design management and leadership. And for these companies he – with his team – has done several design thinking projects.

So yes, he is a design thinker: he knows about it, does it, seen it, has an opinion about it and holds a healthy dose of scepticism. But also believes in its power!