Jeanne Liedtka: Design Thinking boosting innovation


“Empathy changes the experience of the designer in ways even more profound than it does those we design for.”

Jeanne Liedtka is the UTC Professor of Business at the Darden School of Business at the University of Virginia. Formerly the Associate Dean of the MBA at Darden and Chief Learning Officer for United Technologies, Jeanne’s research focuses on the intersection of innovation and strategy, in particular the integration of design thinking into organizational problem solving processes. Jeanne has taught design thinking to thousands of managers, both in person at Darden and through her on-line coursework, and authored numerous number of books including The Catalyst, Designing for Growth: A design thinking tool kit for managers, and Solving Business Problems with Design Thinking: Ten Stories of What Works. Her newest book, Design Thinking for the Greater Good: Innovation in the Social Sector, translates her work to the public sector.
She recently published on the Harvard Business Review the article ‘Why Design Thinking Works’, click on the article’s title if you want to read further.

To discover more on her publications and commitment to innovate through Design Thinking, visit Jeanne’s website.