Vitas Kersbergen is an innovator, design thinker and startup mentor. While working with teams and startups to discover new value propositions, he noticed that the focus of value if often limited to the direct customer, and that business models are not always based on broader values a service or product brings. The current toolset does not invite exploring alternative views or creating options. Exploring and discovering those alternatives means that we can arrive at something new, that works better. During this value discovery session, we will dive into value. What is it? And to whom?