Truly deep diving this awesome but somewhat adolescent topic…

For whom?

For design thinkers.
Professionals that do it.
In their own organizations or with other organizations.


Because these design thinkers are ready to take the next step.
It is time to truly deep dive design thinking.  


Deep diving design thinking means critically looking at it.
Constructively discussing it.
Surprising ourselves with fresh perspectives.  

Can we please take our own medicine?
Let’s reframe.  Are we sure about the problems we’re solving?
Let’s truly discuss empathy. Can you actually be truly emphatic?
Let’s experiment. Can we test out new perspectives?
Let’s envision. How far can we bring it till it breaks?


No definitions. We kind of know them by now.
No showcases. Seen them.
No tools. We know where to find these.
But inspirations to question oneself, through debates to get further, perspectives outside our comfort zones.
All in togetherness and positivism, and with a bit of lightness ;-).


The Design Thinking Conference offers many opportunities to get your hands dirty. All the speakers (main actors) will be running experiments and during the two days we’ll offer several breakout sessions.

 As we are developing the conference we will keep you up to date through our channels – like our Facebook community. We’ll post the details of all sessions on this website soon.



The Design Thinking Conference is an interactive and high-energy gathering of experienced design thinking practitioners from around the world. We offer a platform to share knowledge and further your understanding of what is driving the changes we all experience in today’s world.

The Design Thinking Conference is not a traditional conference, but highly inspired by theatre. We have developed an experimental and exciting new format to challenge both the speakers (our actors) and the audience (supporting actors).

With this conference we aim to shake you up and enrich you with new insights, not just leave you comfortable and confirmed in your beliefs. No preaching to the converted, but experimenting, experiencing, having fun and being surprised.



Are you ready to look “Through Different Eyes”? To register as a future hero of our inspiring play please subscribe through below link. To keep our conference small and personal we only offer a limited amount of tickets. For “early birds” we offer a special discount. These tickets will be available until June 1st.


26-27 OCT 2017

Plot structure / program

Day 1

Opportunities: Guy van Liempt
Change of plans: Andre Klukhuhn
Point of no return: John Bielenberg

Day 2

Major set back: Lauren Currie
Climax: Susan Schaller
After math: Tim Selders

Read more



This secret location in the heart of Amsterdam has been the stage for many amazing theater dinners, international product presentations and music presentations, congresses, events, and loving theater performances.